As soon as you enter the world of digital marketing, you will hear about SEO or search engine optimization. However, when you decide to search it online, you will notice numerous guidelines and information that will overwhelm you.
You probably know that most professional optimizers were in this particular game for years, so they are learning new things only when search engines such as Google change rules and bring new updates.
However, before you decide to check out different SEO companies, you should start from the very beginning and learn what SEO is all about. Have in mind that search engine optimization features numerous components, but still when you break it down to fundamentals, you will be able to learn it without any additional problem.
That is the main reason why you should stay with us to see what you should learn first when it comes to optimization strategies:
Understand the Big Picture
Before you start with tactics and own tricks, you should take a step back and learn about the big picture that you will get with optimization. The primary goal is to optimize your website so that you can reach higher ranks when it comes to searches that are relevant to your industry niche.
It is simple to do it, but you have to find a way to improve your website’s authority and relevance. Relevance is the measure that will present to crawlers on how the appropriate your content is to search query, and whether it is relevant to potential readers and customers.
On the other hand, authority is the measure of how Google views your website and whether your site is trustworthy in the first place. You will be able to improve it with brand mentions, inbound links, solid UI metrics, and high-quality content.
Page Authority and Domain Authority
The next step after learning basis of optimization requires from you to determine what page, domain authority is, and how it will affect your rankings in overall. The main idea is that domain authority is a score that search engines make to see whether your domain is trustworthy. All Domain authority updates announced by Moz.
They calculate it based on the quality and quantity of inbound link that leads to your website. The higher it is, your pages will rank better in organic search results, which is the primary goal of optimization in the first place.
If you want to learn more on search engine optimization and its history, we recommend you to click here.
On the other hand, page authority is similar but specific to different pages, and not for the entire website. You will be able to create link architecture that will lead to different pages from your site so that you can increase their overall authority. Of course, everything depends on the volume and authority of inbound links that you decide to implement.
On-Site Optimization
On-Site optimization requires a collection of tactics that you should implement so that you can make your website more visible than before. At the same time, on-page optimization will allow you to become more indexable to search engine.
These tactics will require from you to optimize meta-descriptions and titles and implement relevant keywords based on your industry niche. You should also make sure that your website’s code is minimal and clean and that will provide relevant and engaging content to your potential visitors because that is the most crucial factor for getting top ranking.
Content Marketing
Even though we can consider this particular type of marketing as an entirely different and distinct strategy; it is vital to implement it carefully and with intelligence so that you can boost the entire SEO process.
You can rank on top results only if you decide to implement and develop high-quality content with relevant and target keywords. That will build and increase your site’s authority, and you will be able to reach a broader audience that will in time become recurring and engaging visitors.
Check this link: https://www.forbes.com/sites/joshsteimle/2014/09/19/what-is-content-marketing/ to learn more on content marketing and its capabilities for your website and promotion.
Link Building
Guest posting and link building is a great way to increase the number of links that drive to your website. At the same time, if you choose a site that features high authority, you will also be able to reach the perfection and gain better results in overall.
The main idea is to create content on a third party and external websites so that you can build your company brand and personal brand at the same time. That way, you will provide visitors to link back to your website, but everything depends on the quality of content that you decide to create.
Analysis and Measurements
You will not be able to reach immersive heights in optimization unless you decide to check reports and measure your results. That way, you will be able to interpret these results and create appropriate changes that will help you reach a wider audience than before.
You can choose various software for this particular thing, and if you are new to the game, you can select the Google Analytics, which are the most common and most convenient to use for beginners.
It is vital to spend some time experimenting with different reports and metrics and to read various articles that will help you understand the base of analytics. That way, you will become a better marketer, and you will be able to control the agency that you choose if you decide to avoid doing it yourself.
Keyword Research
We should mention this particular step at the very beginning because you will not be able to reach top results unless you find appropriate keywords that will explain your industry and niche, and allow people to reach you faster.
However, the history of optimization told us that in the past people only used keywords as much as they can, which seemed awful and not appropriate for people that want to learn something.
Since most search engines nowadays feature algorithms that will review contextual and semantic understanding of your content, you should keep keywords at the bare minimum, and start thinking about the usefulness of content that you are creating.
You should identify head keywords, short and high-volume as well as a long-tail keyword that features longer, low-volume and conversational features. That will help you guide the direction of your campaign so that you can enjoy all the way.