Over the last few years, SEO (search engine optimization) has matured a bit. Now search engine optimization is no longer the practice of stuffing web pages with lots of keywords, with the hope that Google notices it. But nowadays, it takes into account a more sophisticated approach that is built on original, fresh and unique content, which provides value to visitors as well as attracts search engines and helps sites to get top natural search rankings.
Creating content for search engine optimization is the latest strategy beyond traditional SEO techniques like link building, on-page optimization, etc. Both of these are important for business SEO success and help to drive more traffic to your website.
As time is moving ahead, technology is getting more sophisticated, so, Google continues to consider quality over quantity approach. Top content writing agencies always keep this point in mind. Business websites that offer valuable or quality content to visitors have greater chances of being looked at by search engines more favorably and thus will appear higher in search rankings.
It is true that high-quality content depends on the persons thinking, but it has not stopped Google from filtering the stuff which is most beneficial to visitors to place on the top of the result pages of search engines. The things which Google considers to determine the quality of the content are- correct spellings, grammar, images, lengthy content, videos, and links- both inbound and outbound, to other websites of high quality and from other high-quality websites respectively.
The other thing, that one should keep in mind while creating the content is that the content you create should be relevant to the website on which you are publishing. In other words, your content should move around the general topic of the website. Relevancy is very important to Google because in this way visitors will be able to find the information more quickly once they get there.
Types of content
Blog posts: The blog posts are important as they help the visitors to extract more information. Therefore, blog posts should be of high quality and must consist of information that solves the problem and answers their question of them. These quality blog posts are one of the main factors for getting higher rankings. Almost every business has a blog these days, which allows them to publish long content consistently. This satisfies both Google and the audience. Besides this, blogs also provide backlinks from other high-quality websites. As the result, it provides more authority to the business owner with Google.
Infographics: Infographics are a great source to grab the attention of the target audience as these are attractive and consist of full information in short and can be understood easily and quickly. Infographic must be related to your niche. These infographics consist of both images and content but in an attractive way. These infographics are shared among the audience quickly and spread like a virus and are also easy to remember.
Summary: Content promotion is a part of the smart and latest SEO strategy, which helps to attain better search engine rankings but if created and promoted or optimized properly.