Page Rank is a link analysis algorithm, named after Larry Page. Page Rank is a trademark of Google and the Page Rank process has been patented. Instead of assigning the patent to Google, it is assigned to Stanford University. Page Rank Algorithm is a sequence of instructions quietly used by the Search Engines to calculate the search results i.e. SERP made for a specific keyword. Hence, priority is given to different factors like Keyword Strength, Domain Strength, Inbound link Score, user data, content quality score, manual boost, etc.
What is Google Caffeine, Google Caffeine Tips and Guide
Google Caffeine is a vital development in the Google search engine algorithm that basically ranks the sites on Google’s search. It excludes UI changes and has proved as a major update to Google infrastructure. Usually, the difference is not noticed by the users but the web developers and power searchers have noticed minor differences in search results. Many webmasters from link profile analysis have tested Google Caffeine and ultimately received positive feedback. First, it was tested in one data center and finally sent to other data centers for implementation.
Getting Your Keywords Noticed
Keywords are king in any web optimization and search engine effectiveness and identifying relevant and strong keywords is not as difficult as people originally think. The problems only occur when you know you are using robust keyword research but your page ranking within SERPs is not as high as it has been or should be.