Page Rank is a link analysis algorithm, named after Larry Page. Page Rank is a trademark of Google and the Page Rank process has been patented. Instead of assigning the patent to Google it is assigned to Stanford University. Page Rank Algorithm is a sequence of instructions quietly used by the Search Engines to calculate the search results i.e. SERP made for a specific keyword. Hence, priority is given to different factors like Keyword Strength, Domain Strength, Inbound link Score, user data, content quality score, manual boost etc.
Google page ranking is one of the most important algorithms for the Web as far. Searching is the most complicated and complex issue yet rather billions of pages are generated every day. Basically it is based on incoming links but beyond this relevance and quality are also vital in terms of Page Rank of sites which ultimately links to a given site. It is tough to reach each Page Rank level. It doesn’t rank web sites as a whole rather these are assigned to each page individually.
- It determines a page’s relevance and importance.
- Based on incoming links, it does not accept any affect by bad incoming links.
- Except banned sited each inbound link is important to the overall total. It is logarithmic in its calculation. It takes one step to move from a PR0 to a PR1 and the number of steps keeps on rising to reach PR5.