SEO & SEM

Page Rank is a link analysis algorithm, named after Larry Page. Page Rank is a trademark of Google and the Page Rank process has been patented. Instead of assigning the patent to Google it is assigned to Stanford University.  Page Rank Algorithm is a sequence of instructions quietly used by the Search Engines to calculate the search results i.e. SERP made for a specific keyword. Hence, priority is given to different factors like Keyword Strength, Domain Strength, Inbound link Score, user data, content quality score, manual boost etc. Continue reading What Is Google Page Ranking Algorithm And Its Uses

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Google Caffeine is a vital development in the Google search engine algorithm that basically ranks the sites on Google’s search. It excludes UI changes and has proved as a major update to Google infrastructure. Usually difference is not noticed by the users but the web developers and power searchers have noticed minor differences in search results. Many webmasters from link profile analysis have tested Google Caffeine and ultimately received a positive feedback. First, it was tested in one data center and finally sent to other data centers for implementation. Continue reading What is Google Caffeine, Google Caffeine Tips and Guide

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When you begin the process of implementing Search Engine Optimization on your website, it is good to know basic terminology and etiquette. No one wants their website to look the fool, so take heed of these words of SEO wisdom and may the spiders be with you. When a website is optimized for the search engines, there two basic factors that the spiders consider when indexing and determining your ranking: Off Page SEO and On Page SEO. They are very different types of SEO implementation and therefore require different strategies. Continue reading Off-Page SEO Versus On-Page SEO

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