Keywords are king in any web optimization and search engine effectiveness and identifying relevant and strong keywords is not as difficult as people originally think. The problems only occur when you know you are using robust keyword research but your page ranking within SERP’s is not as high as it has been, or should be.
The main reason this happens is not necessarily because you are doing something wrong, it is just that other people are doing it better. This is why hiring professional search engine optimisation specialists can be a good thing, as they understand that other peoples’ movements and behavior are just as important as your own.
Being more descriptive in your keywords is one way to enhance your keywords and search engine optimization expert can help you do this. Incorporating long tail keywords into your strategy can ensure you are being as relevant as possible to your audience. Long tail keywords also enable you to be more diverse and be displayed in multiple search results as opposed to just the obvious ones.
Another factor which is often neglected is alternative keywords. Considering other ways in which users will search for your company, product or services rather than just the most obvious ways. Think about language barriers and different terms and phrases which various age groups use. Even using slang can work well, as although a lot of our keywords are there for the benefit of the SERP’s, the human user is ultimately still the driving force behind it.